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Case Study: Hazeldean Medicine
This is one of our recent clients -- a personal medical practice owner. This is a case study covering our project on increasing their rostered patients, revolving around Email Campaigns.
THE CHALLENGE
Before working with us, our client faced a major challenge: attracting and converting new patients into his roster through email outreach.
His previous email campaigns were underperforming, with low engagement and poor conversion rates. Many of his emails were going unread, and those that were opened failed to drive patient inquiries. This inconsistency limited his practice’s ability to grow reliably.
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THE SOLUTION
We optimized his email strategy by refining subject lines to be more professional and engaging, making patients more likely to open them.
We also redesigned the email structure to improve readability and flow, ensuring key messages stood out.
Finally, we enhanced the CTAs to make them more compelling and action-driven, leading to higher conversion rates.
RESULTS
The impact of these changes was almost immediate and highly powerful, resulting in our client achieving a 60% conversion rate on his emails and generating an additional $11K in monthly revenue.
The optimized email campaign significantly boosted revenue, increasing monthly income by 33%, from $23,336.93 to $34,634.93.
23.3k
33% Increase
34.6k
CONVERSION RATE BEFORE AND AFTER WORKING WITH US
December 2024 to February 2025
July 2023 to December 2024
15%
60%
*Higher response rates
After implementing the optimized email campaign, patient engagement significantly increased, as shown in the increased number of replies received.
CONCLUSION
With an optimized email strategy, Hazeldean Medicine transformed its outreach into a powerful patient-generating machine.
This case study proves that a well-executed email campaign can skyrocket conversion rates and drive substantial revenue growth.
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* 100% satisfaction or money back *
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