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Case Studies

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F.A.Q

  • We show up, find the top 2–3 levers for your business, then design, build, and operate the system around them—capture → convert → route the work → report—so results become repeatable.

  • No. If it’s a lever, we’ll pull it. That can be a website or funnel rebuild, social + ads for lead gen, operational fixes/automation, analytics—whatever solves the problem or captures the opportunity.

  • Here are a couple examples: full website builds, patient-education microsites for clinics, communication flow optimization (e.g., intake/recall tooling), full funnels for e-com/local retail, and end-to-end startup systems (site, ads, email, brand foundations).

  • A short discovery call. If we’re a fit, we outline the plan based on your exact levers, request only the access we need to execute (site/landing, calendars, ad or social accounts, CRM/EMR where it applies, offers/products), confirm one point of contact, and move straight into build and launch.

  • Most projects land in 45–60 days. Larger builds or more ambitious goals can make it run 90–120 days. We work in phases; if there are obvious quick wins, we take them early.

  • If that’s the lever, yes. We’ll run ads/social, rebuild or improve the site, and wire follow-ups, routing, and tracking so those efforts actually pay off.

  • Yes—platform-agnostic. We keep what works and add only what’s needed.
     

    Clinics: PHIPA/HIPAA-aware; we build around EMR constraints (familiar with PS Suite and OSCAR Pro) and don’t move PHI off your EMR.

  • Not “set and forget.” We hold performance check-ins and strategic calls (weekly/bi-weekly), review KPIs, and keep improving the system with you.

  • We track the few KPIs that matter for the project—e.g., conversion/booking, first-response time, show/no-show, revenue per order/visit, repeat/recall, profit margin—and adjust fast.

  • Yes. We set a clear outcome for the system in your plan. If we don’t hit it by the agreed review window, you get a full refund plus $500 for your time. The target, the measurement, and the window are defined in your plan.

  • We price the plan we agree on, not a menu. Most clients start with a project and keep us on to operate and improve. When it fits, we add performance-based pay. We confirm terms after the discovery and plan.

  • Owner-led SMBs, online brands, clinics, and SaaS across Canada & the U.S. (clinic focus in Ontario mostly). English only. 

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